I occasionally write articles on henriquecruz.substack.com.
3 changes I’d make if I led Twitter
A short interactive report that analyzes the recent evolution of the UN’s world happiness score and its correlation with GPD and the Human Development index.
🔗 A study of great consumer brands
A summary of a study of a few my favorite brands. Most of them employ some sort of a “us vs them” positioning.
🔗 A beginner’s guide to nuclear energy
A short guide that answers a few of the questions I had around nuclear energy.
🔗 A short history of growth hacking strategies
A list of successful tactics, techniques and "hacks" employed by companies to acquire, retain and engage with customers.